Did you know that search engine optimization is related to web design? Yes, for an SEO campaign to work, you require the expertise of a professional web designer. As a matter of fact, on-site page optimization primarily involves tweaking the web design, repairing broken links, adding titles and meta tags, updating content, etc.
Assuming you own a car, do you just keep it in the garage and only take it out when you need to drive? Of course not, you have to wash it regularly, take it for inspection and repairs to ensure it retains that fresh and new look. Similarly, you need to take care of your site, which is the building block of your business online. Creating, designing and launching a site does not end all responsibilities for you. It won't work unless you make it work.
Well, to optimize your site according to Penguin, Hummingbird, and Panda (the algorithms that help determine the position of a site on the search engines), you need to monitor your website with the eyes of an eagle continuously. You should take note of any improvements and problems and handle them accordingly. Content should also be updated constantly so that your audience get something new every time they visit your site.
Without creating more confusion, let's briefly list down some of the search engine optimization basic requirements to stay up to date and get high ranks on the search engines:
Proper navigation is crucial for retaining an audience and also for scoring high in the search engine results pages. If your visitors are not able to get what they are looking for quickly and easily, you will have a hard time making any sales. Ideally, the search engine spiders are not likely going to rank you in a favorable position if they can't navigate through your website without hindrances.
Add relevant keywords in the Meta Title and Descriptions. This not only impresses the search engines, but it also helps streamline the search process thus allowing your audience to find you easily with key phrases.
Keyword density is another huge search engine optimization factor.
If you want to boost your ranks, ensure that your content is keyword enriched, but not stuffed. Keyword stuffing will only ruin your SEO campaign.
Update your site with relevant, interesting and readable content so that when a user visits your site, they get enough content to make them stick around.
Link internally and externally as well. This will make your site authoritative. Building internal links enables users to move around all the web pages in your site while external linking improves your impression in the eyes of the search engines.
You also need a URL without special symbols and characters which search engines, as well as users, can understand. So, instruct your SEO experts accordingly.
There are a lot of SEO techniques out there, but these are the most important. Keep in mind that the Internet is a very competitive platform and so, you need to work hard consistently to maintain your position. This is one of the reasons why you may want to hire a search engine optimization company in Toronto. Professionals will not only do a better job, but they will also save you time and money.